Delivery and Sales are Never Strategy

Published on Jan 10, 2024

When looking to create strategic priorities in an established business, neither making sales nor delivering product should be foci.

In just the same way that breathing is rarely a strategic priority for a healthy adult, sales and delivery are the respiration of our business and their daily activities there should be enough attention on them to continue indefatigably.

This is particularly significant in small teams where a sales lead or a delivery lead may have other responsibilities within the team. If they work on the basis that making sales or delivering product is itself a strategic act, then the important structural work never gets done.

Making improvements to sales or delivery may be strategic focus in our businesses for a period, but this is not to be confused with the daily activities.